The Interactive Television Alliance is an independent, self-funding, non-profit trade and professional organization representing the broad interests of the entire ITV industry.

There is no other single organization that represents the full range of concerns for the ITV industry in the US. Many ITV companies currently belong to a number of associated organizations. NATPE, the Television Academy and Producers Guild represent the content side. CEA, SMPTE, and the ITAA represent technology and standards. NAB and NCTA represent distribution.  And ANA, AAAA, CTAM and the IAB represent advertising and marketing. We intend to collaborate actively with all of them as we advance the industry.

The ITA focuses on tangible value. We encourage public demand for ITV services by instituting a sponsor-funded public awareness campaign-- including a 30 minute TV show, print supplements, e-mail marketing, and public demonstrations of ITV technology. We provide corporate business services-- including a centralized scheduling service during industry conferences, industry directories with referral service, and a job availability exchange. We provide a communication hub-- between members, outside organizations, and government agencies. Any company or individual who joins as a member... should be able to use the organizational structure to create value and revenue way beyond the cost of membership. The ITA will always keep this as a primary focus.

Mission
The Interactive Television Alliance (ITA) represents the interests of companies and professionals that create, distribute, and enable interactive programming delivered with and through the television.

The ITA aggressively promotes the deployment of interactive television technologies through public awareness and industry outreach. It supports its members by providing education, networking opportunities, and professional services. It serves its members as an advocate in government and industry forums.

The ITA's focus and value is to provide broad industry resources that encourage the financial success of its membership.

Benefits

Public Awareness
· Mass media public awareness campaign: TV, print, on-line
· Public technology demonstrations and information exchange
· Continuous public relations drive

Education
· Training seminars and industry showcases
· Website, online newsletter, current-event listings
· Members-only access to research

Industry Relations & Government Advocacy
· Representation and affiliation with related industry orgs
· Monitoring of and representation in government forums
· Creation and distribution of industry-specific white papers

Business Development & Professional Services
· Networking events with centralized scheduling service
· Corp. and Professional Directory with centralized referral service
· Job availability exchange

General
· Centralized communication with all segments of the ITV industry
· Leadership opportunities: ability to make a difference
· Leveraging ITA brand and ITA staff.

Get more info about the ITV Alliance http://www.itvalliance.org/.